Inspiration for designing clothing for a new season can be drawn from colors, music, and even nature. For 22 year-old designer, Darren Nesbitt, inspiration derives from researching European, Asian, and African royalties from the 16th century for his men’s collection entitled Iamme. Nesbitt describes his love for researching cultures for new designs,
“Generalizations from cultures are very influential in drawing inspiration for designs. I love researching different cultures and taking broad aspects of royalty lifestyles and making them visual”, said Nesbitt.
Iamme provides a new chic look for men, which is high fashion while also knocking on the door of men’s couture. The collection caters to a large range of consumers with ready to wear items such as hoodies and t-shirts but also high fashion clothing such as tailored suits and corporate looks. Iamme has a very distinct look, which varies considerably from other men lines that are currently on the market. Darren Nesbitt believes his line has that distinction because he thinks of fashion as a science.
“Fashion is a science. Researching about what consumers want and being cohesive with images, fits, markets, and garments are very important to the line. We want our garments to fit tailored to each consumer so that they can wear the garment and not let the garment wear them”, said Nesbitt.
Creativity is also a concept that the Iamme collection provides for its’ consumers. When producing new ideas for t-shirts and hoodies Nesbitt often wants to inspire consumers to ultimately think differently. Iamme believes that if people aren’t presented clothing that is requires them to think outside of the box, they will continue to buy the same type of clothing.
One item that Iamme really encourages its consumers to think outside of the box and accept is their foxtails. At first the foxtail idea was used as an idea to produce key chains for the line, but now it has developed into so much more and is becoming more and more popular. I personally believe that the foxtail adds a classic and conservative look with a twist of adventure for the men’s line.
Iamme is a new fresh line that definitely has a promising future. It is fashion forward and is setting the tone for young men lines all over the country. Challenging their consumers to think outside the box and offering clothing to support the challenge is sure to be a success. I am eager to witness the success of this inquisitive fashion line.
For more information about Iamme visit IammeCollective.com and IammeCollective.bigcartel.com
